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WINNER: Berry-AMA Book Award 2012 (1st edition) WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition) How Cool Brands Stay Hot
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How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand
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How cool brands stay hot / druk 1
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Gids voor een marketingstrategie gericht op jongeren.
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In hot dry or warm humid climates, more than half of the urban peak load of energy consumption is used to satisfy air-conditioning demands alone. Since the urba