Breakthrough marketing techniques for reigniting growth and profitability! Real-time marketing, social networking, Web 3.0, and more! Three full books of proven

A brand new collection of authoritative guides to marketing innovation 4 authoritative books deliver state-of-the-art guidance for more innovative, more effecti

"Three full books of proven solutions for driving breakthrough growth and profitability! Master a six-step strategy for real-time marketing that reignites growt

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the dev