How to Kill a Unicorn

How to Kill a Unicorn
Author :
Publisher : Crown Currency
Total Pages : 306
Release :
ISBN-10 : 9780804138741
ISBN-13 : 0804138745
Rating : 4/5 (745 Downloads)

Book Synopsis How to Kill a Unicorn by : Mark Payne

Download or read book How to Kill a Unicorn written by Mark Payne and published by Crown Currency. This book was released on 2014-10-07 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique behind-the-scenes look at the groundbreaking methodology that today's most in-demand innovation factory uses to create some of the boldest products and successfully bring them to market. Today, innovation is seen by business leaders and the media alike as the key to growth, a burning issue in every company, from startups to the Fortune 500. And in that space, Fahrenheit 212 is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges. Under Mark Payne, the firm's president and head of Idea Development, Fahrenheit 212, since its inception a decade ago, has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Campbell's Soup, LG, Starbucks, Mattel, Office Depot, Citibank, P&G, American Express, Nutrisystem, GE, and Goldman Sachs, to name but a few. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany. What Drives Fahrenheit 212's success is its unique methodology, combining what it calls Magic--the creative side of innovation--with Money, the business side. They explore every potential idea with the end goal in mind--bringing an innovative product to market in a way that will transform a company's business and growth. In How to Kill a Unicorn, Mark Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm and offers blow by blow inside accounts of how they grapple with and solved their biggest challenges.


How to Kill a Unicorn Related Books

How to Kill a Unicorn
Language: en
Pages: 306
Authors: Mark Payne
Categories: Business & Economics
Type: BOOK - Published: 2014-10-07 - Publisher: Crown Currency

GET EBOOK

A unique behind-the-scenes look at the groundbreaking methodology that today's most in-demand innovation factory uses to create some of the boldest products and
To Kill a Unicorn
Language: en
Pages:
Authors: John Corwin
Categories:
Type: BOOK - Published: 2020-04-10 - Publisher:

GET EBOOK

KILL A UNICORN OR DIE TRYINGThe gods are dead. The fae rule Gaia.Cain used to kill for the fae. The only human to become a member of the Oblivion Guard, he kill
Rampant
Language: en
Pages: 436
Authors: Diana Peterfreund
Categories: Young Adult Fiction
Type: BOOK - Published: 2009-08-25 - Publisher: Harper Collins

GET EBOOK

Forget everything you ever knew about unicorns. The fluffy, sparkly, friendly “horses” so popular the world over don’t exist. Real unicorns are killers. B
The Killing of the Unicorn
Language: en
Pages: 178
Authors: Peter Bogdanovich
Categories: Motion picture actors and actresses
Type: BOOK - Published: 1985 - Publisher:

GET EBOOK

Zombies vs. Unicorns
Language: en
Pages: 432
Authors: Holly Black
Categories: Juvenile Fiction
Type: BOOK - Published: 2010-09-21 - Publisher: Simon and Schuster

GET EBOOK

It’s the epic battle of brains against manes. Which side are you on? It’s a question as old as time itself: which is better, the zombie or the unicorn? This