Most fitness professionals love helping people change their lives, but many struggle to gain new clients and build a profitable business. They end up drained in

Why Do You Hate Money takes an ethical approach to marketingfor health and fitness professionals. The truth is, most people choose a career in health and fitnes

From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conver

Fitness industry expert Thomas Plummer presents this indispensable resource on the art of selling effectively in the fitness business. Each chapter contains hel

Most consultants and service professionals can't stand selling. This book provides consultants with proven and painless techniques for building their businesses