Download or read book Identity written by Florian Coulmas and published by Oxford University Press, USA. This book was released on 2019 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces identity, one of the most iconic concepts of our time, which is used ubiquitously but rarely explained. It discusses the various uses of 'identity' separately for different fields of study - philosophy, psychology, sociology, gender studies, and linguistics. This book also compares Western concepts and theories of identity with similar concepts in other parts of the world. It explains how contemporary trends in marketization and globalization have made identity increasingly important to us in the last 50 years. This book also outlines the historical background to the concept of identity.