Business and Intellectual Property reflects on the future of IP in the age of new media and shows how—in a rapidly changing business field—managers and deci

Even though most business managers have diverse academic qualifications-engineering being the most common, followed by chartered accountancy, economics, medicin

This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically

An understanding of intellectual property is an essential component of management and business strategy in many industries. It can be used to generate value and

Have you wondered why international business seems magically simple in text books but inescapably complex in reality? With international business pushing horizo