Valuepack

Valuepack
Author :
Publisher : Financial Times/Prentice Hall
Total Pages :
Release :
ISBN-10 : 140585328X
ISBN-13 : 9781405853286
Rating : 4/5 (286 Downloads)

Book Synopsis Valuepack by : Rik Riezebos

Download or read book Valuepack written by Rik Riezebos and published by Financial Times/Prentice Hall. This book was released on 2006-08-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation Management and New Product Development, 3/e The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process. Written in an accessible style, this third edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development. Brand Management: A Theoretical and Practical Approach, 1/e Brand Management: A theoretical and practical approach gives insight into this phenomenon, moving from the history of the brand to how to develop, manage and protect brands. The book takes a decision-making approach to the subject, structured around the decisions a brand or product manager would face when considering their own brand strategy, covering topics such as design, judicial protection, adverse publicity and financial-brand valuation.


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