Instructor's Manual to Accompany Strategic Marketing Problems

Instructor's Manual to Accompany Strategic Marketing Problems
Author :
Publisher :
Total Pages : 295
Release :
ISBN-10 : 0205059813
ISBN-13 : 9780205059812
Rating : 4/5 (812 Downloads)
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Book Synopsis Instructor's Manual to Accompany Strategic Marketing Problems by : Roger A. Kerin

Download or read book Instructor's Manual to Accompany Strategic Marketing Problems written by Roger A. Kerin and published by . This book was released on 1978 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries.