This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (R

This text provides a format for analyzing public relations campaigns and then applies it in 19 case studies written by public relations scholars. International

Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of

Culture and Public Relations explores the impact of culture - societal and organizational - through the global lens of public relations. With contributors from

While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, a