Related Books

It's Not Just PR
Language: en
Pages: 154
Authors: W. Timothy Coombs
Categories: Business & Economics
Type: BOOK - Published: 2013-07-08 - Publisher: John Wiley & Sons

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In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations i
It's Not Just PR
Language: en
Pages: 154
Authors: W. Timothy Coombs
Categories: Social Science
Type: BOOK - Published: 2006-12-15 - Publisher: Wiley-Blackwell

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Public relations shapes and spins our news, influencing society’s values, knowledge, and perceptions. Despite this, it often goes unnoticed. It's Not Just "PR
Trust Me, PR Is Dead
Language: en
Pages: 346
Authors: Robert Phillips
Categories: Business & Economics
Type: BOOK - Published: 2015-01-26 - Publisher: Unbound Publishing

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Robert Phillips spent twenty-five years at the top of the Public Relations industry, travelling the world to speak alongside Prime Ministers and CEOs (in betwee
The Little Book of Big PR
Language: en
Pages: 128
Authors: Jennefer Witter
Categories: Business & Economics
Type: BOOK - Published: 2014-10-03 - Publisher: AMACOM

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As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can g
The Global PR Revolution
Language: en
Pages: 392
Authors: Maxim Behar
Categories: Business & Economics
Type: BOOK - Published: 2019-10-01 - Publisher: Simon and Schuster

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“An excellent guide.” —Paul Holmes, The Holmes Report PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic