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Jobs to Be Done
Language: en
Pages:
Authors: Anthony W. Ulwick
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Type: BOOK - Published: 2016-10-25 - Publisher:

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Why do some innovation projects succeed where others fail? The book reveals the business implications of Jobs Theory and explains how to put Jobs Theory into pr
Jobs to Be Done
Language: en
Pages: 220
Authors: Stephen Wunker
Categories: Business & Economics
Type: BOOK - Published: 2016-11-15 - Publisher: AMACOM

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In a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winn
The Jobs To Be Done Playbook
Language: en
Pages: 241
Authors: Jim Kalbach
Categories: Design
Type: BOOK - Published: 2020-04-07 - Publisher: Rosenfeld Media

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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a
Competing Against Luck
Language: en
Pages: 259
Authors: Clayton M. Christensen
Categories: Business & Economics
Type: BOOK - Published: 2016-10-04 - Publisher: HarperCollins

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The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which
What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
Language: en
Pages: 240
Authors: Anthony Ulwick
Categories: Business & Economics
Type: BOOK - Published: 2005-09-06 - Publisher: McGraw Hill Professional

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A world-renowned innovation guru explains practices that result in breakthrough innovations "Ulwick's outcome-driven programs bring discipline and predictabilit