This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving natur

The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destinat

Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a

Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an overview of contemporary pract

The aim of this book is to show how wine tourism can be used as a model for sustainable economic development, driving economic growth and social development in