Download or read book Managing Indian Brands written by S Ramesh Kumar and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: The text bridges the gap between academic concepts and marketing practice. The theory is blended with apt real-life case studies that would enable the reader to get an integrated view of how brands could make use of marketing concepts to formulate strategies.