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Marketing Management and Strategy
Language: en
Pages: 482
Authors: Peter Doyle
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Pearson Education

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This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and
Marketing Management and Strategy
Language: en
Pages: 446
Authors: Peter Doyle
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Type: BOOK - Published: 2002-01 - Publisher: Ft Press

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This MBA or short course text assumes familiarity with the operations of the firm and is therefore suited to those with prior work experience. Its case studies
Marketing Management and Strategy
Language: en
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Authors: Peter Doyle
Categories: Business & Economics
Type: BOOK - Published: 1994 - Publisher: Allyn & Bacon

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Providing a practical guide to marketing decision-making and to developing marketing strategy, this text focuses on the issues of most concern to senior executi
Strategic Marketing Management
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Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understa
Marketing Management Strategies
Language: en
Pages: 746
Authors: O. C. Ferrell
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Thoroughly revised and updated, MARKETING MANAGMENT STRATEGIES, 5e, International Edition continues with one primary goal: to teach students to think and act li