Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional p

Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.

Strategic anticipation enables businesses to embrace shifts in the marketplace early on and align market research and forecasting into the structure of the busi

Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research. It is intended for students on advanced marketing resea

Here is the newest edition of a marketing research classic-the original edition was named an Outstanding Academic Book by Choice Magazine-updated to include ess