Marketing, Sales and Customer Management (MSC)
| Author | : Richard Hofmaier |
| Publisher | : Walter de Gruyter GmbH & Co KG |
| Total Pages | : 260 |
| Release | : 2015-05-19 |
| ISBN-10 | : 9783110412550 |
| ISBN-13 | : 3110412551 |
| Rating | : 4/5 (551 Downloads) |
Book Synopsis Marketing, Sales and Customer Management (MSC) by : Richard Hofmaier
Download or read book Marketing, Sales and Customer Management (MSC) written by Richard Hofmaier and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-05-19 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work concisely presents methods for integrated marketing, sales, and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small, mid-sized, and large firms in the B2B market.
