International Marketing Strategy

International Marketing Strategy
Author :
Publisher : Pearson Education
Total Pages : 452
Release :
ISBN-10 : 0273686887
ISBN-13 : 9780273686880
Rating : 4/5 (880 Downloads)
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Book Synopsis International Marketing Strategy by : Frank Bradley

Download or read book International Marketing Strategy written by Frank Bradley and published by Pearson Education. This book was released on 2005 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is structured around a comprehensive five stage managerial model of international marketing decision making at all stages of the enterprise life cycle. It is based on the most recent research.


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