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Mastering Fashion Marketing
Language: en
Pages: 240
Authors: Tim Jackson
Categories: Business & Economics
Type: BOOK - Published: 2017-09-16 - Publisher: Bloomsbury Publishing

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This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. I
Fashion Marketing and Communication
Language: en
Pages: 273
Authors: Olga Mitterfellner
Categories: Business & Economics
Type: BOOK - Published: 2019-11-14 - Publisher: Routledge

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Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of
Mastering Fashion Buying and Merchandising Management
Language: en
Pages: 216
Authors: Tim Jackson
Categories: Business & Economics
Type: BOOK - Published: 2017-03-14 - Publisher: Bloomsbury Publishing

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The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion indust
Fashion Buying and Merchandising
Language: en
Pages: 241
Authors: Rosy Boardman
Categories: Business & Economics
Type: BOOK - Published: 2020-05-10 - Publisher: Routledge

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Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the
Fashion Marketing
Language: en
Pages: 280
Authors: Mike Easey
Categories: Business & Economics
Type: BOOK - Published: 2009-03-16 - Publisher: John Wiley & Sons

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‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the ris