Mastering Fashion Marketing

Mastering Fashion Marketing
Author :
Publisher : Bloomsbury Publishing
Total Pages : 240
Release :
ISBN-10 : 9781137092717
ISBN-13 : 1137092718
Rating : 4/5 (718 Downloads)

Book Synopsis Mastering Fashion Marketing by : Tim Jackson

Download or read book Mastering Fashion Marketing written by Tim Jackson and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.


Mastering Fashion Marketing Related Books

Mastering Fashion Marketing
Language: en
Pages: 240
Authors: Tim Jackson
Categories: Business & Economics
Type: BOOK - Published: 2017-09-16 - Publisher: Bloomsbury Publishing

GET EBOOK

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. I
Mastering Fashion Buying and Merchandising Management
Language: en
Pages: 216
Authors: Tim Jackson
Categories: Business & Economics
Type: BOOK - Published: 2017-03-14 - Publisher: Bloomsbury Publishing

GET EBOOK

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion indust
Fashion Marketing and Communication
Language: en
Pages: 273
Authors: Olga Mitterfellner
Categories: Business & Economics
Type: BOOK - Published: 2019-11-14 - Publisher: Routledge

GET EBOOK

Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of
Fashion Buying and Merchandising
Language: en
Pages: 225
Authors: Rosy Boardman
Categories: Business & Economics
Type: BOOK - Published: 2020-05-10 - Publisher: Routledge

GET EBOOK

Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the
The Fashion Handbook
Language: en
Pages: 241
Authors: Tim Jackson
Categories: Design
Type: BOOK - Published: 2004-09-20 - Publisher: Routledge

GET EBOOK

The Fashion Handbook explores the varied and diverse aspects of the business, bringing together critical concepts with practical information about the industry'