The new edition of this widely adopted book reveals how the popular media contribute to widespread myths and misunderstanding about cultural diversity. While fo

Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quanti

Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on

Characterized by its multi-level interdisciplinary character, communication has become a variable field -- one in which the level of analysis varies. This has h