Media Now: Understanding Media, Culture, and Technology

Media Now: Understanding Media, Culture, and Technology
Author :
Publisher : Cengage Learning
Total Pages : 640
Release :
ISBN-10 : 1305080351
ISBN-13 : 9781305080355
Rating : 4/5 (355 Downloads)

Book Synopsis Media Now: Understanding Media, Culture, and Technology by : Joseph Straubhaar

Download or read book Media Now: Understanding Media, Culture, and Technology written by Joseph Straubhaar and published by Cengage Learning. This book was released on 2015-01-01 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering the most current coverage available, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e equips readers with a thorough understanding of how media technologies develop, operate, converge, and affect society. The text provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform the rapidly evolving industry−and impact your daily life. Focusing on the essential history, theories, concepts, and technical knowledge, MEDIA NOW develops readers' media literacy skills to prepare them for work in the expanding fields of the Internet, interactive media, and traditional media industries. In addition to vivid infographics and illustrations, the cutting-edge Ninth Edition includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


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The changing media - Media theory - Books and magazines - Newspapers - Radio and recorded music - Film and home video - Television - The Internet - The communic