Download or read book Media Virus! written by Douglas Rushkoff and published by Ballantine Books. This book was released on 1996-02-06 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most virulent viruses today are composed of information. In this information-driven age, the easiest way to manipulate the culture is through the media. A hip and caustically humorous McLuhan for the '90s, culture watcher Douglas Rushkoff now offers a fascinating expose of media manipulation in today's age of instant information.