Download or read book Merchants, Companies and Trade written by Sushil Chaudhury and published by Cambridge University Press. This book was released on 2007-07-12 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main objective of this book is to dispel some of the conventionally-held views surrounding trade between Europe and Asia in the sixteenth and eighteenth centuries. For instance, through a comparative and comprehensive study of merchant communities, markets and commodities, the individual authors demonstrate that Asian merchants were in no way inferior to Europeans in terms of their commercial operations and business acumen. The book as a whole attempts to view trade between Europe and Asia in its totality and emphasizes similarities rather than differences in the two regions.