Modern Competitive Analysis
Author | : Sharon M. Oster |
Publisher | : Oxford University Press, USA |
Total Pages | : 432 |
Release | : 1994 |
ISBN-10 | : UCSD:31822023727399 |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Book Synopsis Modern Competitive Analysis by : Sharon M. Oster
Download or read book Modern Competitive Analysis written by Sharon M. Oster and published by Oxford University Press, USA. This book was released on 1994 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unusually broad in scope, with many examples from large and small companies, service firms, manufacturers, foreign and American organizations, as well as non-profit corporations, the book emphasizes an economic approach to strategic planning, using some of the most recent theories to illuminate situations faced by businesses today.