Everybody negotiates at various points every day, be it in life or business, and it’s important to get it right. On average, people leave about 20% of potenti

“The 53 Truths provide incredible insight into the art and science of negotiating. This is a must read for sales professionals but is equally beneficial to al

Start with No offers a contrarian, counterintuitive system for negotiating any kind of deal in any kind of situation—the purchase of a new house, a multimilli

Teaches how to be a more effective negotiator in one's professional and personal lives, covering the power of great questions, control of emotion, why "no" is b

Negotiation is the most important skill anyone in the business world can have today, because people must continually negotiate their jobs, responsibilities, and