With as many as 1 billion people now using online communities such as newsgroups, blogs, forums, social networking sites, podcasting, videocasting, photosharing

Social media and Internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches, Netnography

Spanning the full research process, from philosophy and ethics to design and methods and through data collection, management, analysis, and dissemination, this

Most existing research methodologies texts take a more general approach or are edited books of previously published articles or chapters written by different au

The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of–the-art overview of qualitative research methods in the business