Download or read book New Venture Creation written by Marc H. Meyer and published by SAGE Publications. This book was released on 2013-01-04 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Structured around the idea that innovation is at the core of successful entrepreneurship, New Venture Creation: An Innovator's Guide to Startups and Corporate Ventures, Second Edition by Marc H. Meyer and Frederick G. Crane is an insightful, applied-methods guide that establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods, this guide helps students develop the innovative concepts and business plans they need to raise start-up capital.