Download or read book Persuading People written by and published by Harvard Business Press. This book was released on 2008-02-28 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy. That's where this new volume comes in--by enabling you to: · Build your credibility · Adapt your pitch to your audience · Win your listeners' minds and hearts · Overcome resistance to your proposals · Leverage the forces that move people to embrace new ideas