This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that c

Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of inno

This textbook provides a unique and original understanding on innovation and on product design and development, and on their tight interconnections. It presents

This comprehensive book provides a complete guide to managing projects involving the development of new products. It aims to give the practising project manager

The aim of this book is to contribute to the understanding of product innovation - how it takes place and how it affects firms and the economy. It links product