Rethinking Reputational Risk

Rethinking Reputational Risk
Author :
Publisher : Kogan Page Publishers
Total Pages : 336
Release :
ISBN-10 : 9780749477370
ISBN-13 : 0749477377
Rating : 4/5 (377 Downloads)

Book Synopsis Rethinking Reputational Risk by : Anthony Fitzsimmons

Download or read book Rethinking Reputational Risk written by Anthony Fitzsimmons and published by Kogan Page Publishers. This book was released on 2017-01-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: A company's reputation is one of its most valuable assets, and reputational risk is high on the agenda at board level and amongst regulators. Rethinking Reputational Risk explains the hidden factors which can both cause crises and tip an otherwise survivable crisis into a reputational disaster. Reputations are lost when the perception of an organization is damaged by its behaviour not meeting stakeholder expectations. Rethinking Reputational Risk lays bare the actions, inactions and local 'states of normality' that can lead to perception-changing consequences and gives readers the insight to recognize and respond to the risks to their reputations. Using case studies, such as BP's Deepwater Horizon oil spill, Volkswagen's emissions rigging scandal, Tesco, AIG, EADS Airbus A380, and Mid-Staffordshire NHS Hospital Trust, and analysis of their failures, this hard-hitting guide also applies lessons drawn from behavioural economics to the behavioural risks that underlie reputation risk. An essential read for risk professionals, business leaders and board members who need to understand and deal with business-critical threats to their reputation, this book presents a new framework that will be invaluable for all involved in safeguarding an organization's reputation.


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Does your organization have a good or bad reputation, and who takes responsibility for it? Whether viewed as an intangible asset or potential liability, damage