Download or read book Riding the Waves of Culture written by Fons Trompenaars and published by Nicholas Brealey International. This book was released on 2011-01-11 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE DEFINITIVE GUIDE TO CROSS-CULTURAL MANAGEMENT The definitive guide to cross-cultural management--updated to help you lead effectively during a time of unprecedented globalization. First published nearly 20 years ago, Riding the Waves of Culture has now become the standard guide to conducting business in an international context. Now, the third edition provides you with important new information and groundbreaking methods for leading effectively in the most globalized business landscape ever.