All effective modern marketing can be traced to three authors in one time period. If you study the best of the best marketers out there - and then study who the

Understand and use the concepts of successful advertising Whether you are considering a career in advertising or trying to find the best way to market your prod

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and ef

Many regard a successful marketing campaign as a mystical, hard-to-define feat that only happens when the stars align and other intangible factors happen to fal

The essential guidebook on how to make your marketing and advertising more profitable—faster. You already have a great product or service—how do you build a