"Show us what you’ve got"
Author | : Brian Healy |
Publisher | : Cambridge Scholars Publishing |
Total Pages | : 210 |
Release | : 2009-12-14 |
ISBN-10 | : 9781443818025 |
ISBN-13 | : 144381802X |
Rating | : 4/5 (02X Downloads) |
Download or read book "Show us what you’ve got" written by Brian Healy and published by Cambridge Scholars Publishing. This book was released on 2009-12-14 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research has shown that entrepreneurship has a positive impact on productivity and competitiveness. In the face of the recent global downturn, the service sector remains a dominant force continuously creating a wealth of new jobs. Within this service sector, owners/managers are persistently building their brand and bringing positive branding experiences. This research addresses how owner/managers of Irish service small medium enterprises (SMEs) execute and manage brands. This is an area of study in its infancy and this book is a step towards providing evidence of the importance and relevance of branding to SMEs.