The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior

Social CRM is already enabling innovative companies to engage customers through powerfully effective two-way dialogues, and to build customer-centric strategies

In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media

"This book provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework of