Download or read book Strategic Brand Management written by Kevin Lane Keller and published by Prentice Hall. This book was released on 2013 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.