Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplin

Strategic Communication: Principles and Practice guides students through the principles for planning, writing, and implementing strategic communication plans. I

Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizationa

Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed t

Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic