Download or read book Strategic Market Management written by David A. Aaker and published by John Wiley & Sons. This book was released on 2008 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition provides greater emphasis on external market analysis, including the value proposition, product category analysis, and more.