Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new account

Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expandi

Examples of the best practices.

The communications world is undergoing a seismic shift. The Web is colliding with the old way of doing things, shaking and rolling the marketing landscape as we

Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techn