Strategy, Innovation, and Change
Author | : John Murray |
Publisher | : Oxford University Press on Demand |
Total Pages | : 344 |
Release | : 2008-05-15 |
ISBN-10 | : 9780199239900 |
ISBN-13 | : 0199239908 |
Rating | : 4/5 (908 Downloads) |
Book Synopsis Strategy, Innovation, and Change by : John Murray
Download or read book Strategy, Innovation, and Change written by John Murray and published by Oxford University Press on Demand. This book was released on 2008-05-15 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Any organization must ask three interrelated questions in order to develop its strategy - where are we, where do we want to be, and how will we get there? In this book, leading business school academics use their managerially-relevant research to explore these questions.