Download or read book Summary of Gregory R. Caruso's The Art of Business Valuation written by Everest Media and published by Everest Media LLC. This book was released on 2022-02-25T11:06:00Z with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 The price of a business is what someone is willing to pay for it. Price includes the quality of the sales process, negotiation, emotion, economic demand, timing, luck, and financing. #2 The process of valuing a business involves applying established analytical methods and preset assumptions to what is known or knowable about the company in order to estimate its value as of a specific date.