Download or read book Summary to Quickly Read The Tipping Point by Malcolm Gladwell written by Zane Rozzi and published by Independently Published. This book was released on 2019-08-23 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: This summary is a separate companion to The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell. Behaviours, trends, and the desire to buy a product are all ideas that must spread throughout the population. The most successful ideas spread like a virus through the population, with one person spreading the idea to many others, who then go on to spread the idea even further. Some ideas spread, others don't. To make an idea spread, it must cross the tipping point. Once an idea has crossed the tipping point, it spreads far and wide at an incredibly rapid pace. Learn how to push your idea past the tipping point. Summary Table of Contents: Ideas, Behaviours, Trends, and Products Spread like Epidemics To Spread, an Idea Must Cross the Tipping Point The Pareto Principle (80/20 Rule) Describes How Ideas Spread Some People Are More Persuasive than Others when Spreading Ideas Celebrities Are Connectors Mavens Are Responsible for Passing Information along to Others Spreading an Idea Across Boundaries Is Crucial Groups of 150 People The Best People to Help You Spread Your New Idea The Power of Your Environment If an Idea Doesn't Stick, It Doesn't Spread Please note: This is a separate companion summary of the most important ideas from the book - not the original full-length book.