The 16-Word Sales Letter(tm) is a copy system that has generated over $120 million dollars for Agora Financial in the last two years alone. It's a simple formul

The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacul

An updated guide to creating an effective sales letter explains how to take full advantage of this powerful marketing tool by writing a letter that will actuall

Hundreds of ready-to-use model letters for handling various sales situations. Aimed at the busy sales rep, each letter can be used as it is or can be quickly mo

Robert Collier was decades ahead of his time in writing down ways for man to improve his lot in life. He wrote "Secret of the Ages" during an active and success