From Tyrannosaurus rex to Heteropoda davidbowie: scientific naming as a joyful and creative act. Tyrannosaurus rex. Homo sapiens. Heteropoda davidbowie. Behind

This handbook offers an up-to-date account of the state of the art in different areas of onomastics, in a format that is both useful for specialists and accessi

A brief invitation to all people to live creative lives. Stephen Roach is host of the Makers and Mystics podcast and founder of The Breath & the Clay creative a

You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important

Suggests a method of naming dishes on bills of fare and menus.