Download or read book The As If Principle written by Richard Wiseman and published by Simon and Schuster. This book was released on 2014-01-21 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best-selling author of 59 Seconds challenges popular self-help approaches while counseling readers to take specific actions to improve outlook and circumstances, drawing on scientific findings to demonstrate how simple physical activities, from smiling to walking briskly, can alleviate common challenges.