Download or read book The Bootstrapper's Guide to Digital Marketing In 2017 written by Catherine Mongina and published by . This book was released on 2017-01-03 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional marketing methods such as billboards, print ads or radio are often too expensive for new business owners. This doesn't mean that they couldn't use the publicity to boost their sales, but they simply can't afford it. So how do you get customers when you don't have a huge marketing budget?Using digital tactics such as SEO, content marketing, video marketing, mobile marketing, analytics tracking, and more, you can build your presence online, attract new customers, keep your customers happy, and drive profit. And, with the help of the latest online and productivity tools, you'll optimize your time at work. The digital landscape is constantly changing, and your ability to stay on the pulse will set you apart from your competitors. In this quick reference guide, I will share with you tactics, tools, digital trends and insights that will set your business up for success. In an ever-changing digital landscape, success in business can sometimes depend on what you do -- or don't do -- online.