Download or read book The Contrarian Effect written by Michael Port and published by John Wiley & Sons. This book was released on 2008-09-09 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.