Inhaltsangabe:Abstract: The story of the automobile manufacturer production can not be told without the story of Henry Ford, who was one of the pioneers constru

This volume is divided into four main sections, these focus on: commodities and their social meanings; anthropological investigation of business systems and pra

Re-inventing Business Models concentrates on the how and when of business model innovation. It provides managers with menus to outperform competitors and helps

Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large mul

This brand new textbook equips the next generation of managers with the skills to succeed in a global business environment. Skillsets help students improve both