Download or read book The Future of Design written by Lorraine Justice and published by Hachette UK. This book was released on 2019-06-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a successful global product is complex. Why do some products survive or become reinvented? What makes a product loved by some and despised by others? What key issues were present when some of the most notable inventions and product designs occurred? Through interviews with successful product designers and inventors from around the world, and case studies of products from their local inception to their global success, The Future of Design will answer these important questions and provide a robust framework for activating innovative thinking that goes beyond Western approaches to creativity and innovation.