The Handbook of Managing and Marketing Tourism Experiences

The Handbook of Managing and Marketing Tourism Experiences
Author :
Publisher : Emerald Group Publishing
Total Pages : 584
Release :
ISBN-10 : 9781786352897
ISBN-13 : 1786352893
Rating : 4/5 (893 Downloads)
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Book Synopsis The Handbook of Managing and Marketing Tourism Experiences by :

Download or read book The Handbook of Managing and Marketing Tourism Experiences written by and published by Emerald Group Publishing. This book was released on 2016-11-09 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.


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