Product Description This resource gives readers a step-by-step roadmap for establishing, conducting, and further developing market intelligence programs within

The aim of this title is to examine the client-side perspective of market research and describe the pitfalls and problems when commissioning, briefing and using

Market Intelligence provides an overview of the most important tools and concepts relevant to intelligence analysis for strategic decision making. The book's fo

The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi