Download or read book The Hero Factor written by Jeffrey W. Hayzlett and published by . This book was released on 2018-11-13 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Veteran entrepreneur and former Kodak CMO, Jeffrey Hayzlett knows what it takes to go from zero to hero in a world where every leader, business, and brand is held accountable by their customers and employees. Designed to challenge readers to examine their own values and behaviors, The Hero Factor shines a light on what happens to companies when their values no longer align with their mission and helps them transform their organizations as they learn to live the values they preach.